There are countless ways to support an artist. Get your music matched to a hit movie (or a video game), get on the radio, participate in TV promotion, raise your PR game, go on tour, invest in digital ads, and the list could go on and on. In a sense, the entire music business is focused on helping artists reach new audiences and advance their careers.
We couldn’t possibly discuss the entire procedure in one blog article because it is so complex and subtle. However, we can help you get the most out of your marketing budget and achieve some fast wins along the road by sharing some of our favorite digital tools.
Spotify for Artists gives you the tools to optimize and improve your performance on the platform. This starts with customizing your Spotify profile and accessing critical data on playlist additions, number of streams, and number of followers/listeners.
Playlist additions are essential to Spotify performance, and Spotify for Artists level the playing field for independent artists by giving you a direct line to pitch your music to Spotify’s editorial staff.
To assist you evaluate your marketing plan and determine what is (or isn’t) working, Soundcharts compiles all the numerous data points. You can view an artist’s performance across the music industry using the Soundcharts platform, which includes:
- Social media effectiveness
- Metrics on streaming usage and playlist exposure
- Thousands of digital charts, including those for Shazam, YouTube, and Instagram Stories
- Real-time airplay information from more than 1,900 major stations in 74 different countries
- Mentions in online media
Marketers have access to insights with Soundcharts that can be used to find new possibilities, highlight high-potential markets, evaluate the success of your campaigns, and make data-driven, strategic marketing decisions.
ReverbNation is one of the world’s largest online communities for music industry professionals and a great resource for music marketing tools on several platforms, such as
- Email newsletters
- Targeted advertisements on social media and streaming platforms
- Crowd Reviews where users can rate your music
- Viral marketing widgets
- Electronic, trackable press-releases
Music industry executives may create and implement a cross-platform marketing strategy using Hubspot, a full-suite CRM solution, then evaluate its effectiveness and make adjustments going forward. All of your marketing initiatives (emails, blogs, social media posts, and adverts) can be centralized on HubSpot, where you can also track precise data.
Show.co offers a selection of music marketing products, such as:
- Spotify Pre-save: To encourage early streaming, allow fans to save your music on Spotify before it is launched.
- Create distinctive debut websites for your YouTube videos with YouTube Premiere to increase view counts and strengthen your identity.
- Create and run advertisements on the biggest streaming networks, Spotify and iHeartRadio.
- Place banner advertising on well-known music websites, such as Rolling Stone and Billboard.
ToneDen is especially valuable to music professionals as a marketing platform for live events. With ToneDen, you can:
- Create marketing playbooks that cover each phase of the event lifecycle
- Design unique landing pages
- Launch social media and email marketing campaigns
Giving your fans a Spotify link is probably not the best course of action because they are dispersed over numerous platforms. Digital music marketing relies heavily on content sharing, which is streamlined in a number of ways by a link shortener like Amplify:
- Customize your links with artwork, metadata, or videos
- Track how many people view your links
- Create landing pages and smart links
An outreach and PR tool called Buzzstream automates crucial steps in link building and marketing. You can construct a link building database and send out mass pitches that are customized for certain audiences. A great resource for locating social media influencers in your niche is Buzzstream.
As you get traction, it gets harder and harder to interact personally with your audience. You may interact at scale and deliver mass personalized direct messages to your listeners using social media bots. The recent campaign by the animated band Gorillaz, which allowed fans to talk with “imprisoned” band member Murdoc through direct messaging on Facebook, is an example of how well it works for viral marketing efforts.
What Are the Differences Between Marketing Platforms and Tools for Musicians?
The various venues where musicians can sell their music and engage with their audience include streaming services, radio, and social media. On the other hand, you can assess your performance and increase your success on these platforms by using marketing tools.
Marketing platforms and tools go hand in hand: you can’t reach an audience without a presence on key digital platforms, yet slicing through the clutter and developing a winning marketing plan requires the proper tools — and the correct insights.